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5 Tips for Better Meta Tags
Small improvements to your meta tags can meaningfully increase click-through rates from search results.
Keep Title Tags 50–60 Characters
Google typically displays 50–60 characters of a title tag. Titles longer than 60 characters get truncated with an ellipsis, cutting off your message.
Put Your Keyword First
Place your primary keyword near the beginning of your title and description. Search engines give more weight to words that appear early in the tag.
Write Descriptions That Sell the Click
Your meta description is ad copy. Use action words ("Learn", "Discover", "Get"), include a benefit, and end with a soft call-to-action when possible.
Every Page Needs Unique Tags
Duplicate meta tags across pages confuse search engines and waste ranking potential. Each page should describe its own unique content and purpose.
OG Tags Control Social Sharing
Open Graph tags determine how your page looks when shared on Facebook, LinkedIn, and other social platforms. A compelling OG title and description drive more clicks from social media.
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