Master Class Commercial Cleaning
Business Development & IT Lead — Strategic Partner
Overview
Master Class Commercial Cleaning (MCC) is a professional commercial cleaning company serving the Greater Toronto Area. Motasim joined as Business Development and IT Lead — a strategic partnership covering the full scope of digital presence, marketing infrastructure, and operational systems.
The engagement involved building an entirely new SEO-optimized website on Webflow, redesigning the marketing system from scratch, refining the brand identity, and streamlining operational processes to support growth across the GTA market.
The results speak to the impact of a unified strategy: a 30% increase in conversion rate, 35% improvement in operational efficiency, and a 25% reduction in customer acquisition cost — alongside consistent organic growth in a competitive local market.
Results
What I Delivered
- ✓ SEO-optimized Webflow website build from ground up
- ✓ Complete marketing system redesign across all channels
- ✓ Brand identity refinement and visual standards
- ✓ Google Ads and digital advertising strategy and management
- ✓ Operational process streamlining to improve team efficiency
- ✓ Business development strategy and implementation
- ✓ Local SEO optimization targeting GTA service areas
Award: Awarded the CEO's Lead Hand Award by Zoltan Vitai for exceptional performance and contribution to the company's growth.
My Role
Served as the embedded Business Development and IT Lead — a strategic partner role spanning both technical and growth responsibilities. Beyond building the website and marketing infrastructure, the role included hands-on involvement in operational improvements, making it a true partnership in driving the company forward.
Let’s build something like this together
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