Mr. Lawnmower
Strategic Growth Partner — Business Development & Marketing
Overview
Mr. Lawnmower is a Toronto-based landscaping and property maintenance business serving residential and commercial clients across the GTA. The engagement covers the full scope of digital marketing and business operations — from the website to paid advertising, email nurture sequences, local SEO, and backend automation.
As Strategic Growth Partner, I serve as the embedded marketing and business development arm of the company. Rather than handling discrete projects, the relationship is an ongoing partnership where I own all digital marketing outputs and drive growth strategy across every channel.
The tech stack spans Webflow for website management, Google Ads for paid acquisition, Mailchimp for email marketing, LMN for CRM and estimating, Google Tag Manager and GA4 for analytics, and n8n for workflow automation — all working together as a unified growth system.
What I Delivered
- ✓ Website redesign and ongoing management on Webflow
- ✓ Google Ads campaign setup, management, and ongoing optimization
- ✓ Email marketing automation flows via Mailchimp (welcome series, seasonal campaigns, re-engagement)
- ✓ Local SEO optimization for Toronto and GTA service areas
- ✓ Google Tag Manager and GA4 analytics implementation and configuration
- ✓ CRM integration with LMN for lead tracking and estimating workflows
- ✓ Lead automation workflows built in n8n connecting all platforms
- ✓ Branded marketing materials and collateral design
My Role
Embedded as the strategic growth partner handling all digital marketing and business development systems. This isn't a project-based relationship — it's an ongoing partnership where I operate as the de facto marketing director, making strategic decisions, building and managing all digital infrastructure, and driving measurable growth across every channel simultaneously.
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